Over the years a love of design has drawn me into a multitude of industries and enabled me to visit inspiring destinations around the world. Today I specialise in all applications of design within the luxury leisure & hospitality sector, from print advertisements to sales presentations, bespoke gifting, brochures, expo collateral, and holistic design for new sub-brands.
The foundations of my career, built in the heyday of traditional publishing and advertising, allowed me to go on to explore a variety of interrelated industries including retail, corporate and hospitality; grow my reputation for international design expertise and adapt my creative skills set to meet today’s consumer at multiple touch points, from print to digital.
Among the many brands I have worked on are Velaa Private Island (current role), Grand Hyatt Kuwait, Cosmopolitan, Marie Claire, Decorex SA, Discovery, Edgars, Triumph, Loads of Living, Mezé Foods, Puma, Fabiani, Clicks and Radox.
Based in Cape Town, South Africa, I deliver creative design across print publications, TTL advertising campaigns, retail POS, packaging design and leisure/living spaces. In my time I have also strategized full marketing strategies, arranged and directed studio and location photo shoots (both local and international) and authored and produced several children’s decor books focusing on creative play spaces.