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During
my 12-year design career I have shaped my experience in a number
of leading retail and consumer magazine environments. After a
two-year stint at Cosmopolitan magazine, I moved
into advertising as Art Director on two major fashion retail accounts.
Through my success on these, I was hired by Edcon,
the largest retailer in South Africa, as Group Creative
Director, overseeing Edgars, Sales-House and
JET. I
was then headhunted to art direct the new look, quarterly ELLE
DECORATION magazine, after which I started my own business
consulting to companies requiring integrated marketing, design
and retail solutions. During this time most of my clients were
in the decor retail industry and required conceptual based catalogue
design. I have taken projects from initial concept stage through
to print ready stage, and have been responsible for the briefing
of, and working with, photographers and stylists as well as the
design and art direction on each project. I have also been involved
in the launch issues of a number of magazines, which have required
a new design and visual identity and the implementation thereof.
Recently I have done redesigns on the Kulula in-flight
magazine, Marie Claire, Edgars Club, The Media and launched SoccerLife
and Real Simple.
I have just finished my first decor book, Children’s Rooms, to be published by Struik in 2008. And will soon be producing my next book, Creative Spaces, for Hamlyn Publishers UK.
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